THE SIGNIFICANCE OF LEADERSHIP SKILLS FOR INTERNAL ORGANIZATIONAL COMMUNICATION: THE POST-PANDEMIC MANAGEMENT CONTEXT

Abstract

With today's organizations, effective leadership and internal communications are fundamental tools for success. The post-pandemic world has fundamentally reshaped communication patterns, the expectations of both management and employees as well as management practice and taught us to ponder how leaders in an organization can have an impact on the quality of communications in the organization. Research Questions: One study investigates how leadership skills correlate with internal communication efficiency in Lithuanian organizations in a hybrid and digital management context. Thus, an exploratory study was conducted. So quantitative questionnaire (N = 124) was conducted to measure the perception of employees about leaders' ability of the managers in leadership and overall quality internal communication. The statistical analysis reveals that the correlations between leadership competencies and internal communication show a strong, positive, and significant correlation. Findings demonstrate that leadership competency, most specifically regarding decision-making, empathy, or openness, is positively associated with trust, commitment, and communication satisfaction from the employees. This research demonstrates the necessity of lifelong leadership learning not only to improve internal communication mechanisms and organizational cohesion but also to support the overall organizational spirit and cohesiveness, particularly at an organizational level. The pragmatic significance revolves around training and mentoring to guide ethical and participative leadership and promoting the resilience and adaptability of post-pandemic organizations.