FASHION IN BUSINESS: THE NEED TO APPLY EMPLOYEE DRESS STANDARD

Abstract

With the help of appearance, as well as fashion, a person represents himself/herself not only as an individual, but also as a professional. The almost disappeared line between work and casual wear is the result of undefined requirements for the clothing of employees in the organization. The aim of the research is to show the need for a workwear standard and provide recommendations to the companies. Formal rules and norms are created by authorities, while informal ones are formed by following the leaders. Formal and informal regulations of employee appearance should be common to corporate life. Appearance and dress standards for employees are formal ways to define the rules related dress code. In every organization we may find work activity norms that define working hours, the procedure for paying salaries, the scope and quality of work. Meanwhile not enough attention is paid to the formal definition of appearance, and often clothing is a component part of work activity norms. The research results show that there is a problem of the absence of dress standard in business. The conducted quantitative study confirmed that there is a need for workwear standard.