A HISTORICAL DEVELOPMENT OF WORKPLACE COMMUNICATION MANAGEMENT IN DIFFERENT CULTURAL BACKGROUNDS

Abstract

Understanding of a historical perspective on workplace communication management facilitates better opportunities for meaning co-creation, motivation of involved parties, and prevention of misinterpretation in German companies operating in Latvia. The aim of this work is to analyse the historical development of communication management between 19th-21st centuries in Germany and Latvia, underpinning the comparative analysis of the two approaches to workplace communication management in Germany and Latvia. The research is qualitative in nature. The research implementation proceeded in logical and sequential steps. It proceeds from pre-selection of scientific literature for analysis, then theoretical analysis and interpretation, theoretical modelling, comparative analysis, and, finally, to the definition of similarities and differences related to the three approaches, namely the German approach, the Anglo-Saxon approach, and the Latvian approach, to workplace communication management. The theoretical analysis foresees the transformation of these three approaches due to the globalisation processes. The research stresses the benefits of the use of the mixed methodology for the investigation and modelling of workplace communication management. Also, a tendency and trend related to the research area of workplace communication management have been proposed.