IMPACT OF ADVERTISING APPEALS ON IMPULSIVE PURCHASING FOR CONSUMER DURABLES IN WESTERN PROVINCE IN SRI LANKA. CURRENT ISSUES OF BUSINESS AND LAW, [S. l.], n. 2 (7), p. 20–27, 2025. Disponível em: https://cibljournal.com/index.php/cibl/article/view/3. Acesso em: 5 nov. 2025.